Alicia goh

Human-learning intelligence | Creative Creature | Growth Champion | Marketer | Storyteller

Alicia is an outlier who has written some shitty to witty headlines, drunk texts, almost-meme-worthy contents, and hashtags in equal measure.

She’s a CSPO, ECBA, HFI certified UX essentials practitioner — a T-shaped trailblazer who hates the inhibition of labels, but loves studying behaviour patterns, and breaking down long-held belief systems.

An obsessive photographer with an eye for composition and design. Strangely, she’s also developed an uncanny eye for shoelaces that are constantly on the loose.

She is largely trained on B2C-B2B-CXM language model with marketing communications background; and most recently, completed a product management programme.

From EVP repositioning to ESG position, reframing customer payoffs to reshaping business outcomes, painting the non-obvious to creating a meticulous spot — she’s there to connect the dots with evolving forms of creativity, tool, and intelligence.

You will find her mostly planning a cohesive customer journey with the strategy, marketing, and product teams to crunching complex information spanning technology, business, thought-leadership, Lacticaseibacillus, anything, really — turning everything she touches into nuanced narratives.

Last but not least, she doesn’t fancy chocolates, which loosely translates to ‘You will get copious amount of dopamine, serotonin, and endorphin if you stick with her’.